Deep Roots Market is conscious of the quality of the water it uses in everyday operations by using filtered water from the store’s reverse osmosis system throughout key departments. A reverse osmosis machine purifies water by pushing it through a membrane that removes dissolved salt, minerals, heavy metals, chlorine/chloramine, fluoride, organic matter, bacteria & microorganisms, making it one of the most comprehensive water purification methods available.

Where in the store is this filtered water used? The wet wall in the produce department mists filtered water, the prep room the produce department uses is utilizing filtered water & also the deli department. This means the deli's house-made products are made with filtered water along with the coffee bar & smoothie bar! This ensures cleaner, better‑tasting water while reducing impurities and supporting more sustainable food preparation.

Shoppers can also take advantage of the same high‑quality filtration by filling their own jugs with reverse osmosis, deionized, or high‑pH water to bring home for a small fee, which also helps reduce plastic waste.