We're committed to promoting food equality & accessibility in our community

As a local, community-owned grocery co-operative, we're committed to promoting food equality and accessibility in our community. We believe that everyone should have access to an inclusive and welcoming store, where they can shop for healthy, nutritious, quality food and products, regardless of their income.

That's why in 2018 we became an industry pioneer by launching our Low-Income Membership Program (LIMe for short) for members of our community needing additional assistance.

To help make shopping at the Co-op more accessible, LIMe Members receive a 15% discount on their purchases every day. To date, we have more than 250 individuals and families benefiting from our LIMe Program!

Check out all the juicy program details below like who qualifies for LIMe, how to sign up, and how LIMe grows. If you have any additional questions, contact our Owner & Guest Services Team.

Big news! LIMe is getting a refresh with LIMe+

In addition to providing access to healthy, nutritious food and products, we are also committed to breaking down the income barrier to full ownership and participation in the community co-op.

That's why we're excited to announce some big changes to our LIMe Program with the introduction of LIMe+, a LIMe membership with the added benefits of full co-op ownership.

Thanks to a generous grant from the Fund for Democratic Communities, we're able to offer a fully paid equity share to any LIMe Member who opts to accept the benefit. That's a $100 value that extends all the lifetime benefits of a full-share equity ownership to all LIMe Members, current or future.

Current/active LIMe Members, just click the button below to complete the online opt-in form and accept the fully-funded ownership share. That's it, we'll handle the rest from there! You'll need to continue to qualify and pay your annual membership fee to continue to receive the LIMe discount, but you will remain a co-op owner for life, regardless of LIMe membership.

If you are not currently a LIMe member, or your LIMe membership has expired, you will need to come into the store to complete an application, provide proof of program qualification (active EBT card), and pay your annual membership fee.

Current LIMe Members Only - Click Here to Complete the LIMe+ Opt-In Form

The Juicy LIMe Details

Who qualifies to join LIMe?: To qualify for our LIMe Program, an individual or family needs to have an active EBT card.

This includes recipients of SNAP (Supplemental Nutrition Assistance Program), TANF (Temporary Assistance for Needy Families), SUN Bucks, and other assistance programs.

Proof of qualification will be required at the time of enrollment (you must swipe your active EBT card). You may remain a LIMe Member for as long as you continue to qualify and pay your annual membership fee.
How do I sign up to join LIMe?: Come see us at the store to submit your LIMe application.

If you have an active EBT card, you qualify to join LIMe! You just need to swipe your EBT card to prove qualification and pay your annual membership fee when submitting your application.

Unfortunately, we are not able to accept LIMe applications or payments online.
How much does it cost to join LIMe?: The cost to join the LIMe Program is $15.00 per year.

This annual fee helps us cover the costs of maintaining the program and the LIMe discount, in addition to funds collected through shoppers rounding up at the register.

The fee must be paid upon signup and annually upon renewal for the duration of your participation in the LIMe Program.
What are the benefits of LIMe Membership?: LIMe Members receive a daily discount of 15% off their purchases.

This discount does not apply to age-restricted items or items already on sale, and does not stack with any other discounts or promotions.

We reserve the right to lower the LIMe discount at any time (providing notice) if it becomes necessary to do so due to round up/donation funds becoming insufficient to cover the associated costs.
What are the benefits of LIMe+ Ownership?: In addition to the everyday LIMe discount, LIMe+ Owners receive all the benefits of being a full-share Owner of the Co-op.

These benefits include:

Owner-only sales and promotions

Patronage dividends, when applicable

Enrollment in Taproots Owner Rewards

The ability to vote and run for our Board of Directors

LIMe+ Owners will still need to qualify and pay the annual membership fee for the duration of time they wish to receive the LIMe discount. A LIMe+ Owner will maintain ownership status regardless of LIMe membership.
Can I join LIMe if I'm already a Co-op Owner?: Yes you can!

Anyone who qualifies and pays the annual membership fee can join the LIMe Program and begin receiving the daily discount.

If you are already a full-share Owner of Deep Roots Market, you will become a LIMe+ Owner upon enrollment and receive all LIMe and ownership benefits.
What happens if I no longer qualify for LIMe?: Well, it depends.

LIMe Members must qualify (swipe their active EBT card) and pay their membership fee annually to remain in the LIMe program and continue to receive the daily discount. The cashiers will let you know when it's time to renew, and your renewal date will also be listed on your LIMe membership card.

If a LIMe+ Owner no longer qualifies or fails to renew their LIMe membership, they will simply switch to being a standard full-share owner. This means they will continue to be eligible for all the benefits of co-op ownership, they will just no longer receive the daily LIMe discount.

If a standard LIMe Member no longer qualifies or fails to renew their LIMe membership, their LIMe account will be deactivated but they can continue to shop at the Co-op as a guest.

How Does LIMe Grow?

We collect Change for Good!

With every purchase, our shoppers are given the opportunity to round their total up to the nearest dollar (or more) at the register. Every penny we collect through Change for Good round up goes directly to helping the Co-op cover the cost of the LIMe discount.

We also extend the opportunity for you to make a thoughtful donation to our LIMe Program securely via PayPal by clicking the button below.

Make a Donation to LIMe

* Donations to Deep Roots Market or the LIMe Program are not tax-deductible.

LIMe Program

We're committed to promoting food equality & accessibility in our community

That's why in 2018 we became an industry pioneer by launching our Low-Income Membership Program (LIMe for short) for members of our community needing additional assistance.

To help make shopping at the Co-op more accessible, LIMe Members receive a 15% discount on their purchases every day. To date, we have more than 250 individuals and families benefiting from our LIMe Program!

Check out all the juicy program details below like who qualifies for LIMe, how to sign up, and how LIMe grows. If you have any additional questions, contact our Owner & Guest Services Team.

Big news! LIMe is getting a refresh with LIMe+

In addition to providing access to healthy, nutritious food and products, we are also committed to breaking down the income barrier to full ownership and participation in the community co-op.

That's why we're excited to announce some big changes to our LIMe Program with the introduction of LIMe+, a LIMe membership with the added benefits of full co-op ownership.

Thanks to a generous grant from the Fund for Democratic Communities, we're able to offer a fully paid equity share to any LIMe Member who opts to accept the benefit. That's a $100 value that extends all the lifetime benefits of a full-share equity ownership to all LIMe Members, current or future.

If you are not currently a LIMe member, or your LIMe membership has expired, you will need to come into the store to complete an application, provide proof of program qualification (active EBT card), and pay your annual membership fee.

The Juicy LIMe Details

To qualify for our LIMe Program, an individual or family needs to have an active EBT card.

Come see us at the store to submit your LIMe application.

The cost to join the LIMe Program is $15.00 per year.

LIMe Members receive a daily discount of 15% off their purchases.

In addition to the everyday LIMe discount, LIMe+ Owners receive all the benefits of being a full-share Owner of the Co-op.

Yes you can!

Well, it depends.

How Does LIMe Grow?

We collect Change for Good!

With every purchase, our shoppers are given the opportunity to round their total up to the nearest dollar (or more) at the register. Every penny we collect through Change for Good round up goes directly to helping the Co-op cover the cost of the LIMe discount.

We also extend the opportunity for you to make a thoughtful donation to our LIMe Program securely via PayPal by clicking the button below.