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Why Fairtrade?

Saturday, October 15, 2022 | By: Avery Hill, Outreach Coordinator

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Fairtrade is about doing business differently to prioritize people and the planet. Your everyday purchase is a choice for a fairer world. It is one of the ways "vote with your dollar" has an impact.

For example, smallholder, family-run farms with less than five acres of land provide 90% of the world’s cocoa beans. Despite this, many cocoa farmers aren’t earning a fair deal for their work. The push for this has landed large companies like Nestle to answer to claims of child slavery on Ivory Coast cocoa farms.  

Fairtrade is working to change this. Farmers who grow Fairtrade-certified cocoa receive the Fairtrade Minimum Price for their crops as well as a Fairtrade Premium that they reinvest in projects that benefit themselves and their communities.

Read here about a company that has taken Fairtrade and Sustainability to the root of its supply chain. Dr. Bronner's is a perfect example of the power consumers have to choose products for their homes and bodies that are working to create a positive impact on the earth. Find their soap, coconut oil, chocolate, and other products on our aisles!

#ChooseFairtrade on your next shopping trip and join the Fairtrade movement!

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