Over the past 44 years, Deep Roots Market has built strong relationships with our local farmers and producers not just because their food is delicious, but also because we know that a strong local food system increases our community’s food security and enriches our local economy. While we wish that circumstances were different, this has never been more apparent than it is now.
In response to recent news regarding potential supply shortages of fresh meat products due to the COVID-19 pandemic, we want to reassure our customers that we are in regular conversation with the local and regional farmers and ranchers that supply our co-op, and we do not foresee any supply side disruptions to our availability of fresh and frozen meat products at the co-op.The majority of Deep Roots Market’s meat products are sourced locally or regionally from smaller producers, meaning less distance to travel and fewer people involved from farm to table. We’ve spoken directly to our local producers like Firsthand Foods in Durham, North Carolina, who assure us that they are taking additional steps to prioritize the health and safety of their workers and products during this challenging time. Firsthand Foods cares deeply for their staff and their customers and has taken the necessary precautions to ensure workplace safety among their local farmers and processing facilities. By streamlining their production to prepare less labor-intensive products with multiple points of contact, they are ensuring availability of their most popular items, and keep their consistent high-level of quality, without risking themselves, or the public.Like all grocers, Deep Roots Market has recently experienced temporary shortages of some products due to unprecedented demand. We want our customers to know that these shortages are not due to any shortage in supply and nationally experts are optimistic about the security and stability of our food system.Thank you for choosing to shop at the co-op. We are proud to serve our community and we thank you for choosing to support a local business that prioritizes local farmers, producers and community organizations. Together we will make it through this difficult time.
Emily W., Meat Manager