ABOUT US

Established in 1976, Deep Roots Market is one of the only cooperative grocers in central NC to offer all-organic produce. We are proud to support NC’s organic farmers as well as local artisans and businesses, all of whom support our goals. Their efforts are establishing and perpetuating ecologically responsible, sustainable business practices and a way of life for both current and future generations. One of our primary goals is to provide the community with access to locally produced natural foods and products. We are dedicated to bringing in new and unique items that you may have more difficulty finding in most grocery stores, and we take pride in making products available for those suffering from food- related allergies and issues, including wheat-, gluten-, sugar-, dairy- and soy-free goods. Many of these items are available only here at Deep Roots Market.

A Little History

Deep Roots Market originated as a small natural foods buying club begun by students in a Guilford College dorm basement during the early 1970's. By 1976, ownership had grown large enough to sustain a small storefront business on Spring Garden Street near UNC-Greensboro. Incorporated in Washington , DC in 1980 under a model consumer cooperative act, Deep Roots became incorporated in North Carolina as a not-for-profit corporation in 1982. In response to major changes in the health food industry during the '80's, organic produce, dairy products and frozen foods were added to accommodate a burgeoning natural foods and vegetarian market. In September 1990, Deep Roots moved to its present location on Spring Garden Street ( only a few miles from its old lo cation ), where it continues to grow, serving the health and nutritional needs of Greensboro and the surrounding greater Triad community. We are happy to say that in January 2006, we marked the beginning of 30 years in operation, as we continue our mission of bringing the best of natural foods and products to Greensboro .

Everyone who shops at Deep Roots Market is welcome to become an owner by purchasing, or subscribing for, one (1) fully refundable share of voting stock. Unlike corporations that permit the purchase of multiple shares of stock by single owners, which can be bought and sold for profit, only one share of non-transferable Deep Roots stock is allowed per person. This gives each individual owner equal representation within the cooperative body.

The co-op is overseen by a board of directors who have been elected by owners from amongst themselves at the annual ownership meeting, which usually occurs each spring. It is the responsibility of the Deep Roots Board of Directors to envision, define and steer long-term objectives for the co-op's growth and health; establish the policies governing its effective functioning; and hire a General Manager when called upon to do so. Board of directors meetings occur monthly and are open for observation by (and, with advance notice, participation of) any interested owners, unless specifically designated as "executive" sessions.