Deep Roots Market is excited to offer our Deep Sea Fish Market! We partnered with New River Fish Co in 2017 to bring Greensboro the best fresh-caught, coastal fish on a weekly basis! 

No need to place an order, we'll now be getting fresh deliveries every Thursday!

We carry fillets of Carolina caught seasonal fish in store and have an offering of more specialty fish & shellfish to be ordered, caught and delivered within the week.

New River Fish Company was founded in 2010 by commercial fisherman Captain Larry Williams. Dan Drummond handles the sales and deliveries throughout the Triad and has been a restaurant manager with twenty-two years experience in all positions. These USMC Veterans have five boats based out of Sneads Ferry, NC; they are fully licensed with the NC Department of Marine Fisheries as commercial fishermen and as commercial seafood dealers. 
(Fish and prices are subject to change based on market and season)

FRESH NC FISH        Per/lb

Yellow Fin/Albacore Tuna   17.99  

Swordfish, skin on   18.99

Mahi, skin on  16.99 

Grouper    23.99

Trigger Fish    21.99

Black Bass  24.99

Red Snapper  19.99

Flounder    19.99

Black Drum 14.69

Red Drum   15.99

Tilefish   25.99

Catfish   11.99

Spanish Mackerel   11.99 

Wahoo   18.99


NC Shellfish

Shrimp 16/20 Lrg w/ tails     17.99

21/25 - p&d    14.69

Med. w/ tails   14.99 

Clams    29.99/50ct bag


Soft shell crab   7.99

Mussels    4.99/10ct


Hand picked Lump Crab Meat

Jumbo      39.99

Petit          33.99



1 Pint, shucked     18.50

Feel free to contact us with any questions, 336-292-9216 or email us at
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